Instagram: In today’s digital world, Instagram is no longer just a platform for sharing photos and videos, but it has become a big source of income.
Instagram: In today’s digital world, Instagram is not just a platform for sharing photos and videos, but it has become a source of huge earnings. Millions of users are not only making their mark through this social media app but are also earning a lot. But the question arises that when and how do you start earning money on Instagram? Do you get money only for likes and followers or are there any other conditions as well?
Does Instagram pay itself?
Instagram does not have a direct monetization system like YouTube in which earnings are made through ads. But Instagram has now started “Instagram Creator Monetization” features in some limited countries such as Badges in Live, Reels Bonuses and Affiliate Program, through which some creators can earn money. These features are not currently available to everyone in India, but still millions of creators are earning through brand deals, sponsorships and promotions.
How many followers do you need to get money?
Earning on Instagram depends on the number of followers, your engagement rate and the quality of the content. Generally, if your engagement is good (i.e. likes, comments and story views are regular) then small brands can approach you for promotion. You can get Rs 1,000 to Rs 5,000 per post. At this level, you are considered a mid-level influencer. Big companies or startups can pay Rs 10,000 to Rs 50,000 for sponsorship. You become a macro or mega influencer. You can get up to lakhs of rupees for a post, especially if your engagement is tremendous.
Do you get money from likes?
Likes do not directly earn you money. But they do reflect your engagement in a way. The more likes and comments you have, the more confident brands will be that people are liking your content and it will have an impact on promoting their products. This is why brands finalize deals only after looking at the likes and views on your posts.
In what other ways can one earn money?
Brand Sponsorship: Companies promote their products through your account.
Affiliate Marketing: You give a link to a product in a story or post, and get a commission on purchases made through that link.
Product Sales: You can sell your own digital or physical products like clothes, courses, ebooks etc.
Instagram Live Badges: Fans can support you in Live by purchasing badges (available in limited countries only).
